The rewards program allows cardholders to earn Joy Points on their spending, with the potential to accumulate up to 75,000 points each month. This program is tailored for both lifestyle and travel enthusiasts, providing flexibility in how rewards can be earned and redeemed. Earnings & Benefits - Cardholders can enjoy various benefits, including a welcome bonus, discounts on entertainment, and complimentary services such as valet parking. The card also offers purchase protection and travel privileges, enhancing the overall value for users. Annual Fee Terms & Conditions - The annual fee for the Deem Platinum Credit Card is AED 315 after the first year, which is waived for the first year of membership. This makes it an attractive option for new customers looking to maximize their rewards without immediate costs.